Tuesday, January 15, 2013

Spotlight on Taylor Made Marketing's President, Austin Taylor, for the Firm's Plans for 2013



Interview with President Austin Taylor, about Plans for Taylor Made Marketing in 2013


Obviously Taylor Made Marketing had a great year in 2012, but we wanted to know what the next year has in store for the growing company.  So we sat down with President, Austin Taylor, to get the scoop.

Can you sum up 2012 and what Taylor Made accomplished this past year?
        "Well, our 2012 was very successful. We expanded quite a bit and opened 2 brand new locations in the NJ and Philadelphia areas. We added another fortune 500 client to our firm which with more hard work will do again in 2013."

What are Taylor Made Marketing's goals for growth and expansion in 2013?
        "Our goals are pretty ambitious but I think very attainable based on the hard working group of professionals we have here on our team. We want to open 3 more locations across the east coast next year and hopefully have some more options in terms of client to represent and surpass their expectations like Taylor Made Marketing has proved it can do in the past."
 
It is obvious that Taylor Made Marketing has a strong family atmosphere and work hard play hard philosophy, what are some of the things Taylor Made has planned to make an even stronger team in 2013?

          "We do have a very strong family atmosphere but that can always improve. We believe that having an environment in which employees want and are excited to come to work each and every day fuels the great success we have here at Taylor Made Marketing.  Many of our employees foster friendships that are both in and outside of work.  For 2013 we will be continuing our weekly happy hour to build relationships between our staff.  We will also be having multiple staff outings such as Office Olympics and a Leadership Ropes Course.  Motions also have been put in place to start a team for a local softball league in the spring."
 
In 2012 Taylor Made had a lot of involvement with the community, specifically with Hurricane Sandy Relief and Toys for Tots, what are your plans for community involvement in 2013?

           "Taylor Made will be having a monthly event where we will either donate time or raise money to help some great causes. I know there are some great ideas coming from our own executives on different charities that have personal ties to some of our employees that our company will more be more than happy to help out. We will of course continue to do our annual Toys for Tots event during the holidays but would also like to help out and adopt some local families around those times to try and help others enjoy the holiday spirit."
 
What is Taylor Made Marketing's goal for 2013 as far as new client acquisition and maintaining Taylor Made's existing customers?
           "Taylor Made Marketing’s plan, as I stated, is to expand to 3 new locations in the next year. This means opportunity not only for our firm but more importantly for its employees. As far as new acquisitions and maintenance Taylor Made will continue to use its direct more personal marketing approach to wow our clients while also getting to know them on a personal level. This coupled with hard work and having fun in the process will ensure Taylor Made hits these goals and continues on its path as a leader in its industry."

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