Monday, March 11, 2013

Taylor Made Marketing Management Attends Kick Off Conference



Taylor Made Marketing Management Attends Kick Off Conference

A handful of Taylor Made Marketing’s management team attended the annual kick off conference at the Hyatt Regency in Atlanta, Georgia, at the end of February, for networking, leadership workshops, awards, and bonuses.

Every year Taylor Made Marketing’s team looks forward to attending the annual kick off conference.  This year's meeting took place at the Hyatt Regency Atlanta during the end of February.

The weekend conference brought together the best and brightest leaders in our business to learn, network, and share goals.  Our human resource department particularly enjoyed the many breakout workshops where they had the opportunity to interact with top human resource individuals and recruiters.  Our managers’ favorite part of the weekend was the bonuses and awards that were handed out to last year's top performers.

President Austin Taylor comments, “Not only was it great to learn and develop new strategies, but getting the opportunity to network and create relationships with top performers in our industry was the best part of the trip!”

The Taylor Made crew is now excited to bring back the great lessons and meetings that got in Atlanta to New Jersey and make 2013 even better than 2012!

Monday, March 4, 2013

Taylor Made Marketing's February MVP - Ben




Congrats to Ben for being Taylor Made Marketing's MVP for the Month of February!


Learn more about Ben and read the meeting he ran for the rest of the Taylor Made Marketing Employees below:
 

Where’s your home town?  I grew up in Groton, MA but I live in Lawrenceville, NJ now.
Where did you attend college and what did you study? I attended Harvard University and was an English Major.
Who’s your favorite sports team?  UNC – Tarheels College Basketball!
What’s your favorite food?  Chicken… (boring I know)
What’s an interesting fact about you?  I rowed in the Junior World Championship in Lithuania.
What’s your favorite thing about working at Taylor Made Marketing?  Definitely the fantastic atmosphere, full of young, motivated people.
Do you have any advice to fellow employees to become the next MVP?  Just to take the words of my meeting to heart!
Why did you choose to run this meeting?  Being successful is great, but not if you aren’t happy.  So I think the two should go hand in hand. 

Ben's Meeting:

FOUNDATIONS OF HAPPINESS AND SUCCESS

GRATITUDE
            Be thankful for the people and the circumstances that have helped you and allowed you to become who you are.  “To be a saint or a hero is not just to behave a certain way; it is to be held up as worthy of being so.”1  In other words, you can’t proclaim yourself to be the greatest; it is others who can find you worthy of the title, and they will proclaim you so, if you show a deep level of gratitude toward others.

WONDER
Be aware of and open to the influence of forces beyond yourself.  The ancient Greeks believed in many gods.  They also believed that whenever humans were surprised by their own behavior or by being better, faster, or stronger than they ever expected to be, those are moments when humans were being influenced by one of the gods actually guiding them to act a certain way.  It was like feeling a mood which makes you sense “what matters most in a situation, allowing [you] to respond appropriately without thinking.”2  You must, therefore, develop an appreciation “for those situations in life when favorable things occur out of our control”3 and allow yourself to feel a sense of wonder and gratitude for whatever force was influencing you.  It’s not a religious experience if you don’t want it to be, but just be open and grateful for the wonder of those moments. 

COURAGE
            Be proactive about your own situation.  “Why do we set low standards for ourselves when the ultimate currency—when our own happiness—is at stake?  What we need if we are to implement change in our lives is courage.  And courage is not about not having fear, but about having fear and going ahead anyway.4  Learn to fail, or fail to learn.  And then when you do find what works and makes you happy, remember that (as Aristotle said) “We are what we repeatedly do.  Excellence is not an act; it is a habit.”

PASSION
            Be in tune with the answers to these three questions—“What gives me meaning?  What gives me pleasure?  What are my strengths?”5—because the overlapping elements in those answers will bring you the most happiness and success in your life.  “When we view work as punishment and [free time] as a chance to do nothing, we fail to recognize the rich sources of pleasure and meaning that are right in front of us.”6  We usually see work as meaningful because it brings us benefit in the future, and we usually see play as pleasurable because it brings us benefit for the present moment.  But when you are in tune with your passions, “work, like play, can become pleasurable and yield present benefit [while] play, like work, can become meaningful and provide future benefit.”7


UNDERSTANDING
            Be eager to understand, not quick to judge.  As long as you look at the world through a lens of good vs. bad, understanding cannot exist.  And understanding has two definitions: 1) comprehending something; and 2) being compassionate.  If you dismiss something as too difficult, too stupid, or too foreign, your judgment will prevent you from learning about whatever it is.  If you judge someone’s behavior as bad and assume your own behavior to be good, you will prevent yourself from seeing what it’s like to be the other person, and you will prevent yourself from understanding what they might be going through, being sympathetic, and showing compassion. 

FORTITUDE
            Be self-assured in the face of the negativity of others.  Imagine a country that can’t grow its own sugar.  They have to import it.  They have to rely on others, but the supply isn’t always reliable.  As a result, sometimes the country suffers.  On the other hand, if they grew their own sugar, they wouldn’t have to go to external sources.  Be a country that grows your own sugar.

CALMNESS
Be at peace with the uncontrollable world around you.  Emotions aren’t reactions to events, they’re reactions to our thoughts about events.  Your emotions don’t know if you’re actually relaxing on the beach or stuck in a traffic jam—they react to your thoughts about the beach or the traffic jam.  When you worry about a negative outcome in the future, your emotions don’t know that you aren’t experiencing that negative right now; they just react to the fact that you are worrying right now, which makes you feel bad.  So remind yourself to breathe and don’t stress about what is uncontrollable.  More beach, less traffic.

FREEDOM
            Be uninhibited by limits, since you create them in the first place.  It is human nature to find the bars of your cell, hold onto them, and stare out from behind them, wishing you were outside.  Those bars that you hold onto are your limitations, sunk deeply into the walls of the cell you think you’re in.  Most people don’t realize that not only are there no walls and no cell, but more importantly that the bars only limit you if you hold onto them.  Let go of the bars.




References
1, 2, 3: All Things Shining by Hubert Dreyfus and Sean Dorrance Kelly
4, 5, 6, 7: The Question of Happiness by Tal Ben-Shahar

Thursday, February 7, 2013

Work Hard, Play Hard – Taylor Made Marketing has both!!

Work hard and Play hard with Taylor Made Marketing!


One thing Taylor Made Marketing really prides themselves’ on is their work hard, play hard office philosophy.  Fun creates a more positive environment, which in turn creates better productivity and just an overall better office culture.  Just because Taylor Made values fun, doesn’t mean that employees don’t take their work seriously or slack off.  
 
Although, having office competitions, playing games, and having some minor pranks at Taylor Made Marketing are extremely fun, there are other reasons why fun in the workplace is essential!

  1.   Employees look forward to coming to work.  No body what’s to have a job where the dread heading to the office every day and Taylor Made Marketing definitely doesn’t want to be that dreaded office!  By incorporating fun in the office on a daily basis Taylor Made’s employees are excited to come to work each and every day. 
  2. Creates bonds and friendships within the office.  Hanging out at a happy hour or being on a team during an office competition allows for Taylor Made’s employees to create bonds and friendships within the office.  Having these relationships also helps to make more of the family type atmosphere that’s important to Taylor Made Marketing as well.
  3. Enables a team environment.  Employees are more comfortable working together and get support and coaching from one another.  When coworkers better know each other they can better see one another's strengths and weakness which allows for better coaching and employees can support each other more effectively. 
  4. Decreases stress which in turn ultimately increases productivity.  Plain and simple more fun equals less stress, so our employees can focus on work when it’s time to work and fun when it’s time to have fun.
  5.   Learn what makes each other tick.  Building relationships during fun times in the office can better allow you to learn what makes a certain person tick and what motivates them.  This, again, in turn can allow for better and more personalized coaching and motivating

Some things that Taylor Made Marketing has done in the past to help create a fun environment include:
-          Weekly happy hours to encourage people to get to know each other better outside of their professional profile.
-          Having Competitions in the offices for bonuses, gift cards, and TVs.  Sometimes they are for a particular reason, sometimes Taylor Made just have them randomly.
-          Relay races, Pictionary and games or family feud or Jeopardy occur on a weekly basis.
-          Random small pranks, birthday celebrations, and coworker competitions take place daily.
-          Participating in and hosting philanthropy events which Taylor Made Marketing’s employees are passionate about. 

Just some of the Fun effects for 2013 include:
-          Making a Taylor Made Marketing softball and or kickball team for the spring.
-          Office Olympics
-          Continuing weekly happy hours
-          Monthly philanthropy events.  Currently planned is participating with meals on wheels of Somerset County, Cancer walks, and hosting a charity dodgeball tournament.

Check Out our fun environment for yourself by checking out our Facebook and Flickr for pictures!!

Wednesday, January 23, 2013

Taylor Made Marketing Hosts Winter Apparel Drive



Taylor Made Marketing Hosts Winter Apparel Drive

For the past 2 weeks Taylor Made Marketing’s employees, family and friends have been rooting through their closets to find winter apparel to donate towards the New Jersey Cares foundation.  The New Jersey Cares Foundation supports many different areas of New Jersey in many different aspects such as providing food and clothes as well as mentoring children.  With the winter setting in fast, Taylor Made Marketing decided that helping out unfortunate children and adults in the New Jersey area that cannot afford to have winter apparel was the charity they wanted to support for the month of January.

 “It’s awesome to get the opportunity to give back to our community.  Many of the coats that I have donated have been in the back of my closet for years so I’m glad they’re going to a good cause!” comments Account Executive Jose.

Account Executive Nick says, “When we started the drive last week the temperature was in the mid 50s now that it’s in the low teens it makes our coat drive even more of a bigger deal. I have a huge winter coat and even I’m freezing, I can’t imagine not having a coat at all!”

“I love the feeling of helping out people who are less fortunate.  It creates a sense of pride in myself and also creates a great bond and pride when we give back as an office!” – Human Resource Manager Ashley. 

Taylor Made Marketing’s goal is to donate over 20 coats to the New Jersey Cares foundation; who will then distribute the coats to those in need.  Along with coats Taylor Made Marketing is also collecting hats, gloves and scarves to donate as well.  

Taylor Made Marketing will continue to have their monthly charity event;s big or small.  President, Austin Taylor comments, “I’m amazed by how giving and charitable our employees are.  The excitement that’s generated for each and every charity event is contagious and is an extremely positive force in our office.  I can’t wait for next month’s event!”


If you’d like to contribute to our drive please drop of donations to 390 Amwell Road, Hillsborough NJ or contact Ashley at 908-829-4100.

Check out some of our press release below on other philanthropy events Taylor Made Marketing has been a part of!



Also Check out our Flickr to see pictures of everything Taylor Made Marketing has participated in as well!